Brand Mashups & Fake Brand Collabz

How ChatGPT, DALL-E and Midjourney are fueling unusual brand mashups; Creators are obsessed with using AI image generators to des

Apr 15, 2023

Brand collaborations have been creating buzz for marketers, who have been eager to fuse one iconic or emerging brand with another to create new products that often sell out within minutes and generate social media hype. Now, generative AI is making corporate team-ups even more fanciful.

There is a vibrant underworld of advertising creatives, branding specialists and artists who are using AI to imagine fake brand collaborations, with design concepts worked up in seconds--a compelling example of how machines could take over marketing's future, and in ways that are sometimes outside of a brand's control.

Real brand collaborations have been increasing in recent weeks: Nike united with Tiffany & Co., Crocs designed a Minecraft shoe, and Pepsi and Peeps are back with their annual Easter "Peepsi" tradition. But creators are coming up with totally unreal mashups, using AI image generators DALL-E and Midjourney to experiment. Arby's and Balenciaga, Pok%mon and Dr Pepper, British Airways and Burberry, and Herm%s and the Grateful Dead are just some of the fake brand unions that have popped up in creative circles on social media in recent weeks.

Noah Brier, co-founder of the marketing technology firm Variance, runs a side project devoted to AI-generated collabs with a website called BrXnd.ai. Brier's website has a catalog of about 600 brand names, and visitors can mix and match them through DALL-E, the free version of OpenAI's image-generating software. OpenAI also is behind ChatGPT, the chat AI that was embedded this month into an experimental version of Microsoft's Bing search engine. Brier's site uses GPT3, based on the AI tech in ChatGPT, to generate marketing copy for the brand combos.

"Collabs have sort of reached such a fever pitch," Brier said in a recent phone interview. "There are so many of them happening all the time, and some of them seem so ridiculous, that these two brands would team up."

Coming up with far-out brand collaborations is "the perfect way to experiment with this technology," Brier said of the new widely available AI tools. "What's really interesting about this generative AI stuff is how well it understands brands."

Are you for or against Fake Brand Collabz generated with Generative AI?

Take our poll to share your stance and if you are a supporter, which brands you would like to see collaborate:
https://uu8fjtdgqwl.typeform.com/to/qvFj6ccA

Examples

Here are some examples:-

Fashion
* Nike x Ikea - Nikea, just do it by yourself, by Jo Bird ✨
* Nike x Air by Jeroen van der Most
* Prada x Cressi by Emanuele Morelli
* Louis Vuitton x Skittles by Grant Dudson
* Nike x Tiffany by Alexander Ioannou

Fandom
* Gucci X Spider-Man / Marvel Entertainment by Will Chapman
* Louis Vuitton X Batman / DC Comics by Will Chapman
* Ralph Lauren X Wonder Woman / DC Comics by Will Chapman
* Gucci X Power Rangers / The Walt Disney Company by Will Chapman
* Tiffanys X The North Face, a VF Company by Will Chapman
* Jimmy Choo x Sailor Moon by Jansen Garside

Travel & Hospitality
* Pategonia x Ikea by Eric Groza
* British Airways x Burberry by Eric Groza
* Nintendo x Corona by Sandu Baciu 👨‍🚀
* Hilton x Mcdonald's by Sinae Hudson

About Us

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Empowering Creativity with AI.

We connect media and marketing creatives with cutting-edge Generative AI technology.

Through a series of events, topic-led communities, and cutting-edge intelligence.

Founded by Francesca Tabor & Alistair Gosling

Gen AI Con London 14th & 15th June

Generative AI Media, Marketing & Creative Conference will be held in London from June 14th to 15th, 2023. The event is dedicated to exploring the use of AI in the creative and marketing industries, and will cover the use of AI across marketing, music, film, video creation, TV, social media, fashion, and video gaming. Attendees will have the opportunity to learn from and network with leading Ai entrepreneurs, intellectuals, technologists, marketers, and creatives in this rapidly growing industry.

Over two days, the conference promises to be an engaging and informative event that explores the latest trends and innovations in AI and the creative industries.

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