Gen AI Con Advertising & E-Commerce
Explore why Coca Cola, Virgin Voyages and Donald Trump are dabbling in AI
🗓 Save your seat for our upcoming webinar: Gen AI Con E-Commerce & Advertising
On October 11th I will be joining Martin D. Adams, founder of Metaphysic.ai and Gil Saas, Founder of Merlin BI who will be presenting on Gen AI Con E-Commerce & Advertising.
AGENDA
15:30 - 16:00 Martin D. Adams, Founder of Codec.ai and Meta Physic - How Generative AI can drive Connection & Commerce
The presentation shows how e-commerce businesses can use Generative AI to move beyond simply driving a transaction, and towards building a more profitable and human relationship with audiences. It showcases the vanguard of the technology and moves beyond the hype of AI to show how it can actually achieve real business goals.
Martin Adams is an ethical-AI entrepreneur who has successfully built and sold numerous AI and ML companies in the creative industries over the last 20 years. As an innovation advisor to CEOs, corporates and governments around the world, he is an engine and advocate for those who believe technology can create deeper human connection.
Martin has been recognised as one of the UK’s Top 100 Entrepreneurs on the Maserati list and a Top 50 UK Innovator by Penrose. The technologies he has helped develop represent some of the biggest shifts in creativity and human connection since the invention of the computer, including as Co-Founder and CEO of Codec.ai (until it's acquisition in 2023) and Co-Founder of Metaphysic.ai (Time Magazine 100 Most Influential Business 2023). Given his background as an intellectual property and privacy lawyer he is particularly interested in pushing sustainable and ethical AI technologies and believes everyone else should be too.
He takes pride in having spent 20 years building game-changing technology in non-obvious fields like the creative, cultural and entertainment industries (through Metaphysic.ai, Codec.ai and previously Songkick, which was acquired by Warner Music). He currently focuses on smashing the worlds of brand building, Hollywood and Silicon Valley together through AI.
Martin is a regular speaker on AI, Generative AI, digital transformation, future of work and the entertainment industries and recent keynotes include the European Commission, Universal, Oracle, Alan Turing Institute for AI, Telefonica, Warner Bros, Aegis Insurance, Unilever, Deloitte, Arabian Business & Google.
Martin graduated from Harvard Law School, and worked at the Berkman Centre (Harvard) on the first test-case in digital IP (the Obama 'Hope Poster case) and as a New York attorney on cutting edge digital-IP issues, and so he deeply understands the technical, ethical and regulatory issues that underpin AI, deep tech and innovation as we move towards a more immersive Internet.
16:00 - 16:30 Gil S., Founder of Merlin BI - From Hype to Strategy: Gen-AI and Large Language Models as a New Platform
In the past year, Generative-AI and large language models (LLMs) have emerged as transformative technologies, paving the way for opportunities akin to the advent of the internet and smartphones. This talk advocates for a nuanced approach to navigating the opportunities created by Genenerative-AI, encouraging a deeper differentiation between its use for iterative feature improvements which will eventually benefit the most to the incumbents, and its ability to create platform-shift-like openings that will put the incumbents at risk of getting disrupted by startups. Through this perspective, attendees will be enlightened on the possible levels of integration of Gen-AI into business and product strategies, thus guiding investment and innovation towards the most promising avenues.
16:30 - 17:00 Franki Tabor - Turning Browsing into Buying: Supercharging E-Commerce Recommendations with Generative AI
The goal of this talk is to understand how to introduce generative AI into existing recommendation engines to drive product expansion. In the space of e-commerce products, recommendation engines are very relevant and powerful. Employing models like Generative Adversarial Networks (GANs) and dynamic data enrichment, the talk will cover methodologies for simulating user behaviors and creating composite product recommendations, thereby transcending the limitations of traditional collaborative and content-based filtering techniques.
Key takeaways from this talk would be
1. Understand the Basics: Learn what makes recommendation systems tick and why they're crucial for e-commerce success.
2. Discover Generative AI: Explore how Generative AI isn't just an upgrade but a paradigm shift for product recommendations.
3. Deep Dive into Data: Understand the types of data you need to supercharge your recommendation systems.
4. Practical Insights: Leave with actionable steps to integrate Generative AI into your e-commerce recommendation engines, including tech stacks and methodologies.
Francesca Tabor is an accomplished AI educator, innovator and leader with over 15 years of experience at the intersection of emerging technologies, creative industries and business strategy.
As an AI Educator at Gen AI Con, she designed and delivered dynamic educational programs on generative AI to equip professionals across sectors like fashion, music and sports with the knowledge to adopt these new technologies. She also advised organizational leaders on the strategic potential of AI.
Previously, Francesca served as a Conference Manager for London Tech Week's flagship Generative AI Conference, bringing together experts to explore the creative potential and ethical implications of the technology.
Her diverse background spans innovation consulting, 3D/Game design, business intelligence, project management, and product leadership roles at companies like Badoo, HelloFresh and Unii.com.
Francesca is a certified AI trainer, holds qualifications in software engineering, marketing, and management, and is passionate about leveraging AI to drive innovation. She has been featured as a speaker at events like the Global Sports Tech Summit, LVMH, Digital Fashion Week, AI World Fair, Data Summit, IAPP Europe Data Protection Congress and many more.
With her creative spirit, technical capabilities and leadership skills, Francesca helps organizations unlock the transformative power of artificial intelligence to solve problems and envision the future.
In the News
Best in Class
Product Demo
Memes & Satire
🎯 Objectives:
To showcase the latest advancements and applications of Generative AI in E-Commerce and Advertising.
To foster discussions on AI-driven innovations and solutions aimed at enhancing customer experience and business operations.
To facilitate networking and collaboration opportunities among professionals, experts, and enthusiasts from diverse backgrounds.
🗣️ Key Topics:
AI-Powered Advertising Strategies: Leveraging AI for personalized and efficient ad creation and placement.
Generative Models in E-Commerce: Enhancing user experience and engagement through AI-driven content and recommendations.
Ethical and Regulatory Landscape: Navigating the complexities of data protection, user privacy, and compliance in AI implementations.
Performance Metrics and ROI Analysis: Evaluating the effectiveness and impact of AI applications in advertising and e-commerce ventures.
Interactive Workshops and Panels: Hands-on sessions and debates on the latest trends, challenges, and opportunities in the AI domain.
🎓 Who Should Attend?
E-Commerce Entrepreneurs
Marketing and Advertising Professionals
Data Scientists and Analysts
AI and Machine Learning Enthusiasts
Technology Innovators and Developers
Students and Academics in AI and related fields